Shopify Growth & Conversion Expert

Turn Your Shopify Store Into a Sales Machine

I help Shopify store owners identify what's stopping their store from converting and create data-driven strategies that improve the customer journey, visibility, and sales potential.

Book a Free Store ConsultationView My Work

The problem

Is Your Shopify Store Getting Traffic But Not Enough Sales?

Your store may not need more traffic first. It may need the right problems identified and fixed.

Getting Traffic But No Sales?

Visitors arrive, but something in the journey stops them from buying.

Visitors Leaving Without Buying?

Unclear offers or weak trust signals can push shoppers away.

Low Conversion Rate?

Small friction points across pages add up to lost orders.

Poor Store Design?

A store that feels unpolished can quietly reduce buyer confidence.

Weak SEO Visibility?

Your products may be hard to find for the people searching for them.

Customers Abandoning Their Carts?

Checkout hesitation often has clear, fixable causes.

Email Marketing Not Producing Results?

Your list may be under-used for recovery and repeat purchases.

Not Sure What Is Holding Your Store Back?

A structured review can reveal where to focus first.

Let's Find What's Holding Your Store Back

Services

How I Help Shopify Stores Grow

A complete growth approach focused on improving your store, customer journey, visibility, and conversion opportunities.

Shopify Store Design
01

Shopify Store Design

Improve the structure, appearance, navigation, product presentation, trust elements, and overall shopping experience of your Shopify store.

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Conversion Rate Optimization
02

Conversion Rate Optimization

Analyze the customer journey and identify areas that may prevent visitors from taking action.

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Shopify SEO
03

Shopify SEO

Improve product pages, collections, technical SEO, search visibility, and overall SEO structure.

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Email Marketing
04

Email Marketing

Build strategic email marketing campaigns and customer follow-up systems designed to recover opportunities and encourage repeat purchases.

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Traffic & Growth
05

Traffic & Growth

Develop strategies around search traffic, targeted traffic, content, customer acquisition, and continuous optimization.

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Why SKYWARD

More Than Store Design. A Growth-Focused Approach.

Problem-Focused Strategy

I don't start by changing random parts of a store. I first look for the problems that may be affecting performance.

Conversion-Focused Improvements

Every improvement should have a purpose: making the customer journey clearer and helping visitors move toward taking action.

Data & Customer Journey

Use available store and customer data to understand what is happening before deciding what needs to change.

Continuous Optimization

Growth is not a one-time redesign. Test, measure, learn, improve, and continue optimizing.

Process

My Shopify Growth Process

  1. 01

    Analyze

    Review the store, customer journey, products, structure, traffic sources, and visible issues.

  2. 02

    Identify

    Find the key problems and opportunities that may be affecting conversions and growth.

  3. 03

    Strategize

    Create a practical strategy based on the store's goals and current situation.

  4. 04

    Implement

    Apply the agreed improvements across the relevant areas of the store.

  5. 05

    Measure

    Monitor available data, customer behavior, traffic, and conversion performance.

  6. 06

    Optimize & Grow

    Use what the data shows to continue improving the store and growth strategy.

Case studies

Real Projects. Practical Solutions.

Explore some of the Shopify projects and growth work I have completed.

Pet World — SEO Audit & Search Recovery — The WorkShopify SEO

Pet World — SEO Audit & Search Recovery

The Challenge
The store scored 54% overall in a Smart SEO audit. Product pages were the weak point at 45%, with none of the audited pages rated good: most of the 123 products were published without a focus keyword, with unfocused titles and thin meta descriptions. Collections sat at 54% and articles at 54%, and the SEO app itself was flagged as not fully integrated, so fixes were not reaching the live store. A full catalogue was barely visible to Google.
The Strategy
I audited every content type the store had — 123 products, 11 collections, 1 blog, 3 articles and 7 pages — to find exactly where the score was being lost. Then I gave each product a focus keyword, rewrote titles and meta descriptions around the terms buyers actually search, closed the app integration gap so metadata renders on the live pages, and split the sitemap submission so products, collections, pages and blog posts are each handed to Google separately.
The Result
Google Search Console accepted all five sitemaps with a 'Success' status and discovered 147 pages: 124 products, 11 collections, 7 pages and 4 blog posts. The entire catalogue is now crawlable and eligible to rank instead of a handful of stray pages — the precondition for organic search traffic to build at all.
View Case Study
drop.code — Store Design & Launch Path — The WorkShopify Store Design

drop.code — Store Design & Launch Path

The Challenge
A streetwear label launching with a wide catalogue — men, women, bags, shoes and accessories — where a first-time visitor has only seconds to decide. Without one clear message and an obvious starting point, a broad range overwhelms shoppers and they leave before ever reaching a product page.
The Strategy
I built the homepage around a single message, 'Define Your Base', backed by one hero image and a time-bound 20% launch offer. Below it, a 'New Arrivals' grid with category filters lets a shopper narrow to Men, Women, Bags, Shoes or Accessories in one tap, with products on consistent white cards, clear prices and colour variants, and a rotating brand badge carrying the label's identity down the page.
The Result
The store now reads as an established brand from the first second: one headline, one offer, one obvious path from landing to product, and every category reachable in a single tap — the conditions a first-time visitor needs before they commit to adding anything to a cart.
View Case Study
MAISON — Editorial Sales Design — The WorkSales Design

MAISON — Editorial Sales Design

The Challenge
A clothing drop had to look like an editorial fashion label rather than another Shopify template, and it had to sell on a phone, because that is where its audience finds it — through short-form video, not by searching for the brand.
The Strategy
I designed a stark black-and-white identity with a full-bleed hero and one call to action, 'New Drop Live Now', and cut the navigation down to Home, Shop, About and Track Order so nothing competes with the shop button. The layout was built to hold its framing inside a TikTok or Reel, where the store is discovered rather than searched for.
The Result
The store presents as a fashion label, gives the visitor one clear action, and works as a landing destination for social video traffic instead of a page that has to be explained.
View Case Study

Proof

Proof Of My Work

SEO audit dashboard
SEO audit dashboard
Store walkthrough
Product SEO optimization
Product SEO optimization
Audience analytics
Audience analytics
Project showcase
Store homepage design
Store homepage design
Google Search Console — sitemaps indexed
Google Search Console — sitemaps indexed
Project walkthrough
Sitemap submitted successfully
Sitemap submitted successfully

Every project shown here represents work completed or strategies developed by SKYWARD. Results may vary depending on the store, market, product, traffic, and implementation.

Testimonials

What Clients Say

"I knew the store had a problem, I just couldn't see it. Bernard went through all 123 products one by one and told me exactly what Google couldn't find and why. Now our whole catalogue shows up in Search Console — not five stray pages, the whole store. Nobody had ever explained SEO to me in plain language before that."

CO

Chidinma O.

Owner, Pet World

Founder of SKYWARD

About

About SKYWARD

SKYWARD was built around a simple idea: a Shopify store should do more than look good. It should create a clear and effective path from visitor to customer.

My work focuses on understanding what is happening inside a store, identifying opportunities, improving the customer journey, and building practical strategies around conversion, SEO, email marketing, traffic, and growth.

  • Shopify
  • CRO
  • SEO
  • Email Marketing
  • Store Growth
  • Conversion Strategy
Let's Talk About Your Store

Not Sure What's Wrong With Your Store?

Let's identify the biggest opportunities inside your Shopify store and discuss what can be improved.

Get a Free Store Consultation

No pressure. Just a conversation about your store and its growth opportunities.

Contact

Let's Talk About Your Shopify Store

Email

dianabernard488@gmail.com

Email SKYWARD

WhatsApp

Fastest way to reach me.

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Ready To Find Out What's Holding Your Shopify Store Back?

Let's look at your store, identify the opportunities, and discuss the next steps for improving its growth potential.

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